Like many medications, the wakefulness drug modafinil, which is marketed under the trade name Provigil, comes with a small, tightly folded paper pamphlet. For the most part, its contents—lists of instructions and precautions, a diagram of the drug’s molecular structure—make for anodyne reading. The subsection called “Mechanism of Action,” however, contains a sentence that might induce sleeplessness by
Around the year 2000, Apple’s Steve Jobs saw a grim version of the company’s future: Apple would be increasingly dependent on major technology retailers who sold their products. The company had great products, but without their own way to sell those products, Apple would only be as successful as other retailers. Thus the idea for
Is a trend really a trend if it repeats year after year? That’s a valid concern in the commercial construction world. For a competitive and fragmented industry that happens to be resistant to some of the rapid evolution noted in others, participants and observers are continually seeing some of the same glacial movements take center


